This item arose my interest, along with a few couple hundred thousand people. A family was forced to pay €300 (€60 per person) because they had neglected to print their boarding passes (they had them on their cell phones as .pdf, which most carriers find sufficient). Most people find this excessive, but a few comments apparently sided with Ryanair's view that the family had agreed to the terms and conditions, which clearly stated that they would be charged that amount if they filed to show up with the printout. Coincidentally enough, Ryanair was the subject of the first, and i believe last, case study I ever wrote, back for my first undergraduate course ever (sometime in fall 2002). At the time I thought it was actually rather clever to disassemble what was effectively a bundled good (seat+luggage+refreshments+white glove treatment) so that people could decide what to pay for. If I'm travelling with no stowed luggage, why should I be subsidizing my neighbor's suitcase